Pune: Stanley Lifestyles Ltd, India’s premier luxury furniture brand, has launched its first expansive 12,000 square-foot Stanley Living store in Pune, reinforcing its aggressive expansion strategy in India’s growing premium and luxury home solutions market. The announcement was made during a press conference by Mr. Sunil Suresh, Founder & CMD of Stanley Lifestyles Ltd., who also shared that the company has committed an investment of over INR 40 crore for expansion in Pune over the next year.
The new outlet will showcase a curated range of home solutions, including kitchens, wardrobes, sofas, recliners, beds, mattresses, dining tables, armchairs, and bespoke items, catering to the discerning tastes of Pune’s premium residential homeowners.
The store launch marks a strategic milestone in Stanley’s retail expansion as it continues its post-IPO growth trajectory. After listing in the stock market in 2024, Stanley Lifestyles has delivered a strong performance, demonstrating investor confidence in its vertically integrated business model, premium positioning, and expansion strategy.
“Pune is a strategic market for us, with an evolving consumer base that values craftsmanship, customisation, and luxury in home interiors. The demand for premium home solutions is increasing, and with our first Stanley Living store and our 3rd in Pune, we are bringing an unmatched retail experience to Pune’s homeowners” said Sunil Suresh, Founder & CMD of Stanley Lifestyles Ltd.
With a presence in 23 cities and 68 stores across India, the company has identified Pune as a high-potential market driven by rapid urbanization, a booming real estate sector, rising disposable incomes, and a growing luxury-conscious consumer base. Pune’s industrial, IT, and startup ecosystem, coupled with the rise in second-home buyers and affluent professionals, makes it an ideal market for premium home interiors.
The luxury furniture market in India is experiencing steady growth, driven by increasing disposable incomes, urbanization, and evolving consumer preferences for high-quality, premium, custom made, long lasting durable furniture. According to industry reports, the market is expected to reach a projected revenue of USD 2,368.7 million by 2030, with a compound annual growth rate (CAGR) of 5.6% from 2025 to 2030.
Founded in 1996, Stanley Lifestyles has emerged as India’s largest homegrown luxury furniture brand, competing with global players in the high-end furniture segment. Unlike mass-produced brands, Stanley stands out with its Made-in-India craftsmanship, vertically integrated manufacturing, and ability to offer bespoke, high-quality, and innovative full home furniture designs. The brand operates through three distinct retail formats: Stanley Level Next (luxury), Stanley Boutique (super-premium), and Sofas & More (value-premium).
The company’s manufacturing strength lies in its state-of-the-art production & manufacturing facilities in Bangalore, employing over 1,500 skilled artisans who ensure world-class quality, superior finishing, and customization capabilities unmatched in India’s furniture industry.
With a strong retail presence across major metro cities including Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ahmedabad and Hyderabad, Stanley Lifestyle is now focused on deepening its reach in key tier-1 and tier-2 cities. The Pune launch is part of an aggressive expansion roadmap, with over 10 new store openings planned across India in the coming months.
