Peninsula Land brings villa living back into focus in Pune with AshokVillas

Mumbai: Pune’s residential landscape has transformed significantly over the years. As the city has expanded into a major economic and employment hub, high-rise apartments and large residential communities have increasingly come to define its housing landscape. Yet, alongside this vertical growth, the aspiration for an independent home with more space, privacy and the freedom to make it one’s own continues to hold strong appeal. It is this aspiration that Peninsula Land Limited, part of the Ashok Piramal Group, is building on with AshokVillas, an exclusive collection of just 19 premium furnished villas in Gahunje, Pune.

For Peninsula Land, the move also builds on a legacy of creating landmark residential development and reflects an evolution of the independent living proposition for today’s homebuyer. Rather than choosing between the independence of a standalone home and the convenience of a residential community, AshokVillas brings the two together offering the privacy and flexibility of villa living within a managed, amenity-led development.

Speaking about the evolving residential preferences in Pune, Mr. Rajeev Piramal, Executive Vice Chairman and Managing Director, Peninsula Land said, “As cities grow denser and residential development becomes increasingly vertical, we believe there remains a strong aspiration for homes that offer greater privacy, space and a sense of independence. At the same time, today’s homebuyer also values the convenience and security of a well-planned community. With AshokVillas, we are bringing these two aspects together through a contemporary villa offering designed around how families want to live today.”.”

As cities become denser and homes increasingly move upwards, there is a growing consideration among premium homebuyers for how they want to live within their homes. Space is no longer only about square footage. Private outdoor areas, dedicated family spaces, flexibility to personalise the home and fewer shared interfaces are becoming increasingly important considerations.

Designed around low-density development and horizontal living, AshokVillas brings this proposition to Gahunje through a thoughtfully planned community of just 19 furnished residences. The development combines the independence of a private villa with the infrastructure, security and shared amenities of a managed residential community. Gahunje offers access to key employment and social hubs, including Rajiv Gandhi Infotech Park, Hinjawadi and World Trade Centre, along with educational institutions, healthcare facilities and retail destinations. Enhanced connectivity through the recently operational Mumbai-Pune Expressway Missing Link further strengthens access to western Pune and surrounding micro-markets.

AshokVillas features spacious 3-BHK furnished residences designed for contemporary lifestyles. Each villa brings together expansive indoor spaces and private outdoor areas, with a family den, front and rear courtyards and layouts creating a seamless connection between the home and nature. The homes also feature Vastu-compliant layouts and dedicated pooja areas, reflecting modern Indian families’ preferences.

Private terraces add another dimension to the villa experience, offering homeowners a flexible space for relaxation, recreation and social gatherings. Select villas also provide space for two car parks, while residents will have access to a private membership club with a gymnasium, badminton court, multipurpose hall, swimming pool, pickle ball court, kids’ play zone, open-air multi court, pool deck and party lawn.

The AshokVistas Club further adds a gymnasium, yoga deck, Serenity Lounge, star gazing deck, multipurpose court and play area, creating additional avenues for wellness and recreation.

With only 19 furnished residences, AshokVillas is deliberately limited in scale, reinforcing its low-density character and sense of exclusivity. The development represents premium housing in Pune that moves beyond larger apartments to creating homes centred around privacy, personal space and connection with the outdoors.

Backed by over 25 years of real estate expertise, Peninsula Land continues to strengthen its portfolio with developments rooted in thoughtful design, strategic locations and enduring value. With AshokVillas, the company brings its development philosophy to a premium villa offering that prioritises exclusivity, spatial quality and a contemporary lifestyle for today’s homebuyers.