Pune: The National Restaurant Association of India (NRAI) is delighted to announce the successful conclusion of Pitcher Perfect! with Mukesh Tolani. The event took place at One Lounge Restaurant in Pune on Tuesday, May 16, 2023. It was an evening full of enthralling discussions, networking opportunities, and significant insights into the craft beer and breweries industries.
Pitcher Perfect! with Mukesh Tolani brought a broad audience from Pune, including food and beverage company owners, industry decision-makers, and stakeholders. Tolani, co-founder of Toit and Chapter, Head of NRAI Bengaluru, and Co-founder and Director of PH4 Food and Beverages Pvt Ltd conducted an engaging discussion at the event. Following the moderation, guests were invited to a lively Q&A session where attendees were able to interact directly with Tolani.
While expressing about Toit’s journey at the event, Tolani said, “The journey of starting Toit beer was very exciting. We three schoolmates started this, and Toit, meaning beautiful/awesome, was inspired by the dialogue ‘TOIT like a Tiger’ from the movie ‘Austin Powers’, we watched during our school days. We ventured into offering seven different flavours of beer, using different types of barley, including some that require extra roasted barley. At Toit, we believe in using seasonal ingredients like mango, watermelon, and passion fruit, which make our beers stand out from other commercial lagers.”
Further, he added, “Because of our focus on quality, we’ve been able to enter niche markets, and we’ve even experimented with making a mango-infused IPA beer.” Despite the fact that the pandemic had a significant impact on our business, we are regaining momentum. Our strategy has been to rely on word-of-mouth, but as we enter the commercial market, we will look into various marketing and promotional tactics. I would advise young brewer enthusiasts to invest time and money in learning about the product.” Instead of relying entirely on advisors, obtain a thorough understanding of the business. This understanding will serve as the foundation for your success.”
The NRAI extends its heartfelt gratitude to all the attendees, sponsors, and partners who contributed to the success of the event. The association remains dedicated to organizing future events that empower professionals in the food and beverage industry and drive its growth and development.
