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Mountain Dew launches new campaign

Come summer, new Mountain Dew Ice™, the refreshing, lemon juice-based fizzy beverage offering by PepsiCo India unveiled its first-ever TV campaign in India.  The new summer campaign, featuring Bollywood superstar...

Quaker India launched a new product

Bringing variety to breakfast, Quaker India launched first-of-its-kind food flavour innovation – Quaker Oats with Flavour Mix. Theunique ‘Made for India’ innovation brings plain oats with 2 different flavours...

Doritos appoints Kartik Aaryan as their Brand Ambassador in India

Doritos® has enlisted leading Bollywood actor, Kartik Aaryan as its first-ever brand ambassador in India. This vibrant partnership between Doritos® and Kartik Aaryan will...

Slice launches new brand campaign with Katrina Kaif

Making a bold statement this summer, Slice® is encouraging consumers to take the ‘Sabse Thick Sabse Tasty’ challenge thereby reaffirming its position as the thickest and...

Sting Encourages Consumers To Save Energy

Giving a refreshing take to energy saving, beverage brand Sting® has  given an innovative turn to its ‘Energy Bole Toh Sting’ marketing campaign thereby encouraging general...

Lay’s Herby Crush, Cheesy Love Launched

Lay’s, one of India’s favoured potato chip brands, is back to delight its fans with two new distinct, limited-time flavours, Lay’s Herby Crush and Lay’s Cheesy Love....